Tails Never Fails launched its Cricket club apparel and merchandise range in 2013 on the back of the demand created through our relationships at club level. The brand invested in it’s very own sizing patterns to avoid concerns that many cricketer’s face. Since then Tails Never Fails has expanded the offering into other sports. Specialising in Netball, Basketball, Aussie Rules, Hockey & Soccer. Tails Never Fails has worked extremely close with experienced fabric manufacturers in Melbourne and across the World to ensure the best quality product is being made at all times. 


The brand is proud to boast that all its cricket apparel for off field is sourced and decorated here in Melbourne. The sublimation apparel is all made off shore in Zhong Shan China where we have struck an outstanding relationship with the Australian/Chinese production factory that specialise in these products. Merchandise for cricket clubs and now other sports is readily available and with quick service which is sure to impress clubs.

ALL sublimation apparel products take approximately 28-35 days once the colours, names, numbers, sponsors and art work is signed off on by the client. WE ALWAYS endeavour to have our products made as efficiently and quickly as possible without jeopardising the quality of the products.  We are confident that the easy processes will please all and cater for men, women and children. 


The nature of club ordering has changed especially for our clubs that are associated with Tails Never Fails. Our new online store process has increased the capabilities for volunteers at club level to be less stressed with collating so many orders from players and parents. In our first year of online sales there were challenges at both clubs and our end. BUT with terrific and positive feedback we have worked through all processes in order to give greater confidence to our customers. 

The process of setting up your own club store is fast and easy with the help of our team here at Tails Never Fails. Ask us today to get your club online asap by contacting us via

Just had a look at our new site.... the site looks great and all I have got is positive feedback in regards to the professional look of the gear. Everyone is pretty excited, which is good
— Hockey Club Secretary